Insights and articles

Knowledge base on AI, market research, and faster decision-making

Practical articles on AI, market research, and how to move faster from research questions to usable commercial decisions.

Illustration of a modern research workflow
Research setup April 3, 2026 · 5 min read

From research setup to insight: how modern market research works

A practical overview of the full journey: setup, data collection, analysis, and conversion into action for marketing and strategy.

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Illustration of AI adding value in market research
AI in research March 21, 2026 · 5 min read

When AI really adds value in market research

Where AI really saves time in research, where human expertise remains essential, and how to reach usable insights faster.

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Illustration of common mistakes in market research
Research mistakes March 7, 2026 · 6 min read

5 common mistakes in market research and how to avoid them

From a question that is too vague to the wrong audience: these are the mistakes that make research slower and less useful.

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Frequently asked questions

Short answers to common questions about how Stramigo organizes research.

Do I need research experience myself?

No. You do not need to be a researcher or data specialist to start research with Stramigo. You specify what you want to research, for which audience, and in which market. Stramigo then helps structure the study, creates a first questionnaire draft, organizes data collection, and turns the results into usable insights and advice.

In which countries can Stramigo run research?

Stramigo can run research in more than 100 countries. That includes markets such as the Netherlands, Belgium, Germany, the UK, Australia, and many other international markets. Stramigo works with a large global respondent network, making international studies and audience comparisons far more scalable and practical to execute.

Does Stramigo also create the questionnaire?

Yes. Based on your research goals and audience, Stramigo automatically creates a first questionnaire draft. That draft provides a smart starting point that can be refined where needed. This means you do not have to build a questionnaire from scratch, while the structure still stays aligned with the decision the research is meant to support.

What do I receive in the end?

You do not just receive raw data, but a translation of that data into usable insights and practical recommendations. The goal is for the outcome to directly support decisions about brand, communication, proposition, audience, or growth strategy. That turns research into more than a report: it becomes a practical decision-making tool for marketing and strategy.

Also want to move faster from research question to advice?

Discover how Stramigo brings research setup, fieldwork, analysis, and advice together in one workflow.