Share your question
Tell us which market, audience, or opportunity you want to map, and among which population.
Market opportunities and segmentation
Find out where the opportunities lie for your organization, and which segments and audiences you should focus your strategy on.
Stramigo handles everything: from questionnaire and sample to mapping segments among the population or your own target group, and straight through to results, conclusions, and advice.
What is market opportunity and segmentation research?
Market opportunity and segmentation research maps which audiences exist within a market, what distinguishes them, and where the biggest opportunities lie for your organization. Instead of treating your market as one uniform group, you get a clear, data-backed breakdown of the segments that actually matter to your strategy.
Organizations map their market for very different reasons. You might want to identify untapped opportunities in your current market, segment your audience by needs, behavior, or attitude to sharpen your targeting, assess whether a new market or country is worth entering, or understand which audience to prioritize before launching a new product or campaign.
Stramigo maps market opportunities and segments among the general population, a niche target group, or your own customer base, in the Netherlands or in any of the 80+ countries we cover. Setup, sampling, and fieldwork are handled by our platform and built-in AI, with our researchers keeping an eye on quality, so you get results, conclusions, and advice quickly instead of waiting weeks.
The segments that come out of this research are only useful if you can act on them, so we translate them into practical profiles your marketing and strategy teams can use directly, whether that's for targeting, messaging, or deciding which market to enter first.
Think of questions like 'Which target group has the most growth potential for our product?' or 'Is [country] a promising market to enter first?'
What does this research deliver?
- A concrete overview of the segments within your market, and what sets them apart.
- Insight into which opportunities are still untapped in your current or a new market.
- A prioritized list of target groups before you launch a product or campaign.
- A well-founded answer on whether a new country or market is worth entering.
Stramigo maps markets and segments in the Netherlands and in any of the 80+ countries we cover, drawing on more than 1,600 completed studies.
How Stramigo approaches this
Stramigo sets up the research
We write the questionnaire, define the sample, and arrange the fieldwork, in the Netherlands or in 80+ countries.
You receive the results
You get a clear breakdown of segments and opportunities, with concrete conclusions and advice on what to do next.
Ready to find out where the opportunities lie?
Start your audience research now and let Stramigo handle setup, sampling, data collection, and analysis.