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Price and price perception
Find out what your target audience is really willing to pay, and where they see the most value, before you set your price.
Stramigo handles everything: from questionnaire and sample to price research among the population or your own target group, and straight through to results, conclusions, and advice.
What is price research?
Price research measures what price point your target audience finds acceptable, cheap, or too expensive, and where they perceive the most value for money. Instead of setting a price based on internal assumptions or gut feeling, you get a data-backed answer on what your market is actually willing to pay.
Organizations research price for very different reasons. You might want to find the optimal price point for a new product or service before launch, test how price-sensitive your audience is to an increase or a new pricing model, compare price perception against competitors, or understand which features or elements of your offer people are willing to pay extra for.
Stramigo runs price research among the general population, a niche target group, or your own customer base, in the Netherlands or in any of the 80+ countries we cover. Setup, sampling, and fieldwork are handled by our platform and built-in AI, with our researchers keeping an eye on quality, so you get results, conclusions, and advice quickly instead of waiting weeks.
Price research is not just about finding the highest price people will accept. It also shows the point where a price starts to feel too cheap to be trusted, so you land on a price that feels fair and sustainable, not just tolerable.
Think of questions like 'At what price does our target group start to find the product too expensive?' or 'How does purchase intent change if the price goes up by 10%?'
What does price research deliver?
- A price range within which your target group takes your product seriously, not too cheap and not too expensive.
- Insight into how sensitive demand is to a price increase or decrease.
- A well-founded story for retailers, investors, or internal stakeholders.
- Less risk when changing a price or launching in a new market.
Stramigo has run price research as part of more than 1,600 studies, across markets ranging from fast-moving consumer products to subscription services.
How Stramigo approaches this
Stramigo sets up the research
We write the questionnaire, define the sample, and arrange the fieldwork, in the Netherlands or in 80+ countries.
You receive the results
You get a clear picture of the right price point and how price-sensitive your audience is, with concrete conclusions and advice on what to do next.
Ready to find your optimal price point?
Start your price research now and let Stramigo handle setup, sampling, data collection, and analysis.