Share your question
Tell us which message, claim, ad, or creative you want to test, and among which audience.
Campaigns and creatives
Know which message, claim, or creative actually lands with your audience, before it goes live, and what effect your campaign had once it has run.
Stramigo handles everything: from questionnaire and sample to testing among the population or your own target group, and straight through to results, conclusions, and advice.
What is campaign and creative research?
Campaign and creative research measures how your target audience responds to messages, claims, ads, and creative concepts, before they go live or after a campaign has run. You find out what grabs attention, what's remembered, and what actually persuades people, instead of relying on internal opinions about which version is best.
Organizations test campaigns and creatives for very different reasons. You might want to compare two or three ad concepts and see which one performs best before you commit media budget, pretest a claim or key message for clarity and impact, measure recall and attribution after a campaign has aired, or track how a campaign moment shifted opinion about your brand or theme.
Stramigo tests campaigns and creatives among the general population, a niche target group, or your own customer base, in the Netherlands or in any of the 80+ countries we cover. Setup, sampling, and fieldwork are handled by our platform and built-in AI, with our researchers keeping an eye on quality, so you get results, conclusions, and advice quickly instead of waiting weeks.
In practice, this often means testing two or three versions of an ad side by side before launch, or checking after the fact which elements of a campaign people actually remembered, so the next campaign can build on what demonstrably worked.
Think of questions like 'Which of the three ad variants is remembered best?' or 'Is the message equally clear to everyone, or only to our core audience?'
What does a pretest or posttest deliver?
- Certainty about which message or creative performs best, before you commit media budget.
- Insight into what people actually remember after a campaign has run.
- A solid basis to sharpen a creative concept, or confirm it's ready to go.
- A direct comparison between versions, audiences, or channels.
From single pretests to full campaign evaluations, Stramigo has supported 150+ clients in getting a campaign right before, or checking its impact after.
How Stramigo approaches this
Stramigo sets up the research
We write the questionnaire, define the sample, and arrange the fieldwork, in the Netherlands or in 80+ countries.
You receive the results
You get a clear picture of how your message or creative performs, with concrete conclusions and advice on what to do next.
See it in practice
Pre-test
Greenwheels pre-tests 3 campaign videos: from research question to advice report in 6 hours
A pre-test among 387 respondents revealed which video performed best, and which concrete edits make the other 2 stronger right away.
Read the caseReady to know which creative actually works?
Start your campaign research now and let Stramigo handle setup, sampling, data collection, and analysis.