Brand position and tracking

Brand tracking measures how well-known your brand is, what people associate it with, and how it's preferred against competitors, at a single point in time or, more powerfully, repeated over months or years. Instead of guessing how your brand is perceived, you get hard numbers on awareness, image, and preference that you can act on.

Organizations track their brand for very different reasons. You might want a one-off snapshot of your brand's awareness and image before a rebrand or a new campaign, set up a recurring tracker to follow, quarter after quarter, how your position shifts against competitors, measure whether a campaign actually moved brand preference, or benchmark your brand against competitors in a market you're new to.

Stramigo runs brand tracking among the general population, a niche target group, or your own customer base, in the Netherlands or in any of the 80+ countries we cover. Setup, sampling, and fieldwork are handled by our platform and built-in AI, with our researchers keeping an eye on quality, so you get results, conclusions, and advice quickly instead of waiting weeks.

A single measurement gives you a snapshot; repeating it every quarter or twice a year turns that snapshot into a trend line, so you can see immediately whether a rebrand, a new campaign, or a competitor's move actually moved the needle.

Think of questions like 'Is our brand as well known among our audience as competitor X?' or 'Has the association with [value] increased since our last measurement?'

What does brand tracking deliver?

• A clear picture of how well-known and valued your brand is compared to competitors.
• An early signal when your brand position weakens, or when an opportunity opens up.
• Proof of whether a rebrand, campaign, or sponsorship actually had an effect.
• A trend line instead of a single, isolated measurement.

Stramigo already tracks brands for 150+ clients, from single measurements to recurring trackers that run every quarter.

Brand tracking often goes hand in hand with: Opinion research · Campaigns and creatives