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Research in practice

A selection of research studies Stramigo has conducted for clients, with the key test results and what they mean for marketers.

Lassie rice products displayed on a supermarket shelf
Lassie New Brand tracking
Case study · Lassie · 5 min read

Staying in control of Lassie's brand development through brand research

Brand research is not a snapshot but an ongoing practice. Here is how Lassie stays in control of its brand's development, and which elements get measured and steered continuously.

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Three laughing young men in a Greenwheels car, one wrapped in a towel after swimming
Greenwheels Pre-test
Case study · Greenwheels · 5 min read

Greenwheels pre-tests 3 campaign videos: from research question to advice report in 6 hours

A pre-test among 387 respondents revealed which video performed best, and which concrete edits make the other 2 stronger right away.

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Split-screen visual of pilot and co-pilot from Payt's 'Your copilot to get invoices paid faster' campaign
Payt Campaign research
Case study · Payt · 6 min read

Research: Payt positions itself as a 'financial copilot'. A B2B campaign that dares to stand out

What a study among 250+ respondents reveals about distinctiveness, the power of a metaphor, and the growth opportunity in linking it faster to what Payt actually does.

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Interior of a Nespresso boutique with a customer browsing the store, from the global Vertuo World campaign featuring Dua Lipa
Nespresso Campaign research
Case study · Nespresso · 7 min read

Research: how does Nespresso's Vertuo World campaign with Dua Lipa and George Clooney land?

What a study among more than 230 respondents reveals about recognisability, distinctiveness and activating power as Nespresso rejuvenates its brand with Dua Lipa, while George Clooney remains the familiar anchor.

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Historic shopping street scene from the '300 years of Staatsloterij' anniversary campaign
Staatsloterij Campaign research
Case study · Staatsloterij · 6 min read

Research: how does the cinematic anniversary campaign '300 years of Staatsloterij' land?

What an effectiveness study among 300 Dutch consumers reveals about viewing pleasure, distinctiveness, credibility and activating power of a cinematic journey through 300 years of brand history.

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Sleeping couple in bed, from the 'Retteketet naar Beter Bed' campaign
Beter Bed Campaign research
Case study · Beter Bed · 7 min read

Research: does 'Retteketet' still work? What the first test results say about the new Beter Bed campaign

What the first test results say about brand recognition, activation, credibility and irritation as an iconic slogan makes its comeback.

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