Case studies

Research in practice

A selection of research studies Stramigo has conducted for clients, with the key test results and what they mean for marketers.

Split-screen visual of pilot and co-pilot from Payt's 'Your copilot to get invoices paid faster' campaign

New Campaign research

Case study · Payt · 6 min read

Research: Payt positions itself as a 'financial copilot'. A B2B campaign that dares to stand out

What a study among 250+ respondents reveals about distinctiveness, the power of a metaphor, and the growth opportunity in linking it faster to what Payt actually does.

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Interior of a Nespresso boutique with a customer browsing the store, from the global Vertuo World campaign featuring Dua Lipa

Campaign research

Case study · Nespresso · 7 min read

Research: how does Nespresso's Vertuo World campaign with Dua Lipa and George Clooney land?

What a study among more than 230 respondents reveals about recognisability, distinctiveness and activating power as Nespresso rejuvenates its brand with Dua Lipa, while George Clooney remains the familiar anchor.

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Historic shopping street scene from the '300 years of Staatsloterij' anniversary campaign

Campaign research

Case study · Staatsloterij · 6 min read

Research: how does the cinematic anniversary campaign '300 years of Staatsloterij' land?

What an effectiveness study among 300 Dutch consumers reveals about viewing pleasure, distinctiveness, credibility and activating power of a cinematic journey through 300 years of brand history.

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Sleeping couple in bed, from the 'Retteketet naar Beter Bed' campaign

Campaign research

Case study · Beter Bed · 7 min read

Research: does 'Retteketet' still work? What the first test results say about the new Beter Bed campaign

What the first test results say about brand recognition, activation, credibility and irritation as an iconic slogan makes its comeback.

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