In a recent study for Greenwheels, Stramigo went from research question to a complete advisory report in six hours, among roughly 400 respondents. That is normally a matter of days. The acceleration is the result of the new AI solution the company is launching today.
The solution takes the work around market research off organizations' hands. By deploying specialized AI agents during intake, research design, questionnaire development, data collection, analysis, and reporting, nearly the entire research process is automated, while the client stays in control. Behind it is more than AI alone: the agents are built on research methodology and more than 1,600 previously conducted studies from real research practice, and are always backed by experienced researchers who safeguard quality. The AI solution is built for agencies and in-house marketing teams and supports a wide range of marketing and strategy questions.
AI does not start with the questionnaire, but with the research question
A client usually knows well what they want to research, but not always what that research should look like. That is why Stramigo starts with a specialized AI chat that keeps asking questions until the goal of the study, the audience to reach, and the information needed for a usable answer are clear. Based on that intake, a first research design is created immediately, along with a transparent price.
One intelligent system, not separate steps
After the intake, several specialized AI agents get to work at the same time. One agent determines how the study can best be designed according to established research theory. A second agent searches the company's own database of more than 1,600 previously conducted studies for comparable cases, so results stay comparable. A third agent looks at the client's own previous research and at their secured environment holding knowledge about, for example, competitors and brand associations.
The result is not a standard AI-generated questionnaire, but a research design in which methodology, historical data, and organizational knowledge come together. A first version is ready within half an hour. That same coherence carries through the rest of the process: the research question from the intake travels along into the analysis and is used again for the conclusions and recommendations, and with every study the system's knowledge base grows.
The client stays in control
The client can adjust the questionnaire themselves, among other things through an AI chat, in plain language. Once approved, the study can go live: Stramigo is connected to panel networks in more than 80 countries and has access to millions of respondents. As soon as the first answers come in, they appear directly in the dashboard and the analysis begins.
From data straight to answers
Traditionally, a long stretch of processing, analysis, and reporting still sits between collecting data and answering the research question. AI shortens that step drastically: because Stramigo knows the original research question, insights are placed directly in that context and, where relevant, automatically compared against benchmark data. The value of a result often lies not only in the score itself, but in how it relates to earlier measurements.
From a static report to a conversation with your data
Clients always receive smart dashboards and direct answers to their questions, and an extensive advisory report if desired. Through a built-in AI assistant, the client can ask any follow-up question themselves, answered using the current study, historical data, and information from their secured client environment. This way the analysis keeps growing with the user's questions, instead of automatically ending in a static report or a slide deck.
A fundamental shift for the research market
According to Stramigo, this changes not only how research is carried out, but also the revenue model of a large part of the market research industry. Complex, specialist studies will keep requiring human expertise, but a large share of marketing and strategy questions can now be substantially automated.
“Market research remains indispensable. But when AI can take over large parts of the work, the traditional turnaround times and consultancy costs for many studies become harder and harder to justify.”
“When the barrier to doing research gets lower, organizations do not end up researching less, but more. The question is not whether AI is going to change market research. That change has already started.”
Ruben BalfoortOwner of Stramigo
For organizations that want to research on a structural basis, this goes a step further through Stramigo's partner model. That way, an organization builds its own research profile, in which the AI gets to know its brands, audiences, and previous studies increasingly well. Partners are fully unburdened and research at a more favorable rate.
The AI solution is available today via stramigo.com. Organizations can enter their research question, see the price instantly, and start their study right away.